Institutional advertising is by far the most common type of advertising and receives the largest share of advertising expenditures.

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Institutional advertising is a type of advertising that aims to promote a company or organization rather than a product or service. While it is commonly used by many corporations and organizations, it does not receive the largest share of advertising expenditures. Product advertising, which promotes specific products or services, tends to receive the largest share of advertising expenditures.

Institutional Advertising Is by Far the Most Common Type of Advertising