A punchcard that an ice cream store punches for each ice cream purchase and allows one free cone after five purchases is an example of a premium.
Correct Answer:
Verified
Q228: The least expensive of the sales promotion
Q229: A firm with a limited budget for
Q230: Promotional campaign objectives can create awareness of
Q231: In some situations, a firm may find
Q232: The objectives of public relations are to
Q234: A frequent-user incentive is a gift that
Q235: Laws intended to decrease intentionally deceptive promotion
Q236: Industrial products usually are not promoted through
Q237: All activities whose objective is to create
Q238: A premium is an industry-wide exhibit at
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