Don Martin owns DME Ads Inc.,an advertising agency.At present,the company focuses on advertising only.However,Don plans to expand the company's focus to include all the major elements of an organization's promotional mix.Don feels that expanding the focus in such a way will allow the firm to meet customer needs in a more coordinated fashion.Currently,the firm organizes its work according to the media being used.Don believes this is the most effective way to subdivide advertising.Since television is the most widely used advertising medium,the company spends most of its time on television advertising.DME knows what it takes to get the job done,and it is committed to success.
-Refer to DME Ads Inc.DME recently created advertising for Maruti Automobiles for its new line of cars called Maruti Marvels.Such brand-oriented advertising is called _____.

Question

Quizplus · Accepted Answer

Selective-demand advertising focuses on promoting a specific brand or product, which is what DME Ads Inc. did for Maruti Marvels. Primary-demand advertising is aimed at promoting an entire product category, while institutional advertising promotes an organization as a whole. Individualized advertising refers to personalized marketing efforts directed towards a specific individual, while private advertising is not a recognized term in advertising.

Don Martin Owns DME Ads Inc