Whirlpool Appliances would most likely use ____ distribution to sell its products.
A) intensive
B) selective
C) patterned
D) exclusive
E) comprehensive

Question

Quizplus · Accepted Answer

Whirlpool Appliances is a well-known brand with a wide range of products. Selective distribution is a strategy where a company selects a few retail outlets to sell its products. This strategy ensures that the product is available in locations where it is most likely to sell, while also maintaining control over the quality of the retail outlets selling the product. This strategy is typically used by brands such as Whirlpool Appliances who have a specific target market and want to maintain a certain level of quality in their sales channels.

Whirlpool Appliances Would Most Likely Use ____ Distribution to Sell