In the past, Tupperware used only personal selling to sell its products; it now uses other methods as well to reach its target market. Together these various methods are Tupperware's
A) promotion package.
B) advertising.
C) marketing mix.
D) promotion mix.
E) public relations.

Question

Quizplus · Accepted Answer

The various methods used by Tupperware to reach its target market collectively form its promotion mix, which includes personal selling (which was the only method used in the past), advertising, public relations, sales promotions, and other communication tools. Therefore, choice D (promotion mix) is the most appropriate answer. Choices A (promotion package), B (advertising), C (marketing mix), and E (public relations) do not accurately represent the combination of methods used by Tupperware to promote its products.

In the Past, Tupperware Used Only Personal Selling to Sell