If a company sends a representative to your home who tries to sell you a vacuum cleaner, this company is using
A) advertising.
B) public relations.
C) sales promotion.
D) personal selling.
E) integrated marketing communications.

Question

Quizplus · Accepted Answer

The company sending a representative to sell vacuum cleaners directly to the consumer is an example of personal selling. This involves face-to-face communication between the salesperson and the potential customer with the goal of making a sale. Advertising, public relations, and sales promotion are all forms of marketing communication, but they do not involve direct interaction with the customer in the same way that personal selling does. Integrated marketing communications refers to coordinating and integrating various forms of marketing communication to create a consistent and effective overall message, but it is not a specific tactic like personal selling.

If a Company Sends a Representative to Your Home Who