An article in The Wall Street Journal addresses the issue of customer service and mentions that the Ritz Carlton Hotel Company offers outstanding customer service at all of its hotels. This article is an example of
A) feedback.
B) personal selling.
C) advertising.
D) public relations.
E) sales promotion.

Question

Quizplus · Accepted Answer

The article in The Wall Street Journal is an example of public relations, which involves managing communication and building relationships between an organization and its publics (including customers, media, investors, and other stakeholders). The article is not an example of feedback (which involves receiving information or opinions from customers), personal selling (which involves direct communication between a salesperson and a potential customer), advertising (which involves paid promotional messages in various media), or sales promotion (which involves short-term incentives to encourage sales).

An Article in the Wall Street Journal Addresses the Issue