When the campaign with the slogan "The Other White Meat" encouraged Americans to increase pork consumption, this was an example of ____ advertising.
A) selective-demand
B) institutional
C) immediate-response
D) primary-demand
E) reminder

Question

Quizplus · Accepted Answer

The campaign with the slogan "The Other White Meat" aimed to increase the overall demand for pork, rather than promoting a specific brand or product. Therefore, it was an example of primary-demand advertising, which seeks to stimulate demand for an entire product category rather than for a specific brand.

When the Campaign with the Slogan "The Other White Meat