The Rusties Market,a small antique shop,periodically runs advertisements in the local newspaper to keep its name before the public.This is known as ____ advertising.
A) primary-demand
B) immediate-response
C) reminder
D) comparative
E) public relations

Question

Quizplus · Accepted Answer

Reminder advertising is used to reinforce the memory of the target audience and to generate repeated sales. As Rusties Market is a small antique shop, its aim is to remind customers about its existence and keep the brand in the minds of customers. Therefore, the best choice for this situation is Reminder advertising.

The Rusties Market,a Small Antique Shop,periodically Runs Advertisements in the Local