The advertising appropriation is the
A) decision as to what is proper for the target audience to view.
B) decision from top management of the company about which types of media are appropriate for the ad agency to use.
C) degree to which the ad effectively reached the target audience.
D) effectiveness with which the money spent on an ad campaign delivered the appropriate message to its audience.
E) total amount of money designated for advertising in a given period.

Question

Quizplus · Accepted Answer

The advertising appropriation refers to the total amount of money set aside or designated for advertising in a specific period. It is not about deciding what is appropriate for the target audience or which media are appropriate to use; it is simply the amount of money available for advertising. It is also not an evaluation of the ad's effectiveness, but rather the initial budget allocated to the campaign.

The Advertising Appropriation Is the