The first step in developing an advertising campaign is to
A) identify the advertising objectives.
B) analyze different advertising platforms.
C) determine which advertising would best reach the target market.
D) determine who makes up the target audience.
E) evaluate advertising's effectiveness in reaching the target market.

Question

Quizplus · Accepted Answer

The first step in developing an advertising campaign is to determine who makes up the target audience, as this information is crucial for tailoring the campaign to effectively reach and engage the intended audience.

The First Step in Developing an Advertising Campaign Is to