An advertisement for a self-cleaning litter box for cats appears in Runner's World magazine. The litter box company's campaign is likely to fail because the ad is unlikely to
A) appeal to adults.
B) reach the market.
C) reach its target audience.
D) offer enough product information.
E) stimulate any interest.

Question

Quizplus · Accepted Answer

Runner's World magazine is mainly targeted towards runners and their interests, not cat owners. Therefore, the ad is unlikely to reach its target audience and therefore, the campaign is likely to fail.

An Advertisement for a Self-Cleaning Litter Box for Cats Appears