Teresa Matthews,ad campaign manager for Coca-Cola,is making final changes to the content of an ad's message.She is talking with network distribution companies about when the ad will air,and she is discussing expected effects of the ad on consumers with commercial artists.Thus,she is in which stage of the ad campaign development process?
A) Development of the media plan.
B) Creation of the advertising message.
C) Evaluation of the advertising's effectiveness.
D) Analysis of the advertising target audience.
E) Execution of the campaign.

Question

Quizplus · Accepted Answer

Teresa Matthews is making final changes to the content of the ad's message, talking with network distribution companies about when the ad will air, and discussing expected effects on consumers with commercial artists. These activities suggest that she is in the Execution stage of the ad campaign development process.

Teresa Matthews,ad Campaign Manager for Coca-Cola,is Making Final Changes to the Content