Merck & Co., Inc., a pharmaceutical manufacturer, wishes to promote its products to retail pharmacists, physicians, and hospitals. Merck should recruit

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Merck & Co., Inc. is selling pharmaceutical products that require detailed knowledge, technical expertise, and focused attention. Hence, it should recruit missionary salespersons who are highly trained and knowledgeable about the products they sell, provide information about the products, answer questions, and offer advice to the physicians, retail pharmacists, and hospitals. These are the key influencers who are vital to the success of Merck's marketing efforts. Missionary salespersons can establish and maintain long-term relationships with their customers to ensure loyalty and repeat business.