General Mills is planning a sales promotion to stimulate wholesalers and retailers to carry a new line of cake mixes and to market the mixes aggressively. What type of sales promotion should General Mills use?
A) Consumer sales
B) Pull
C) Push
D) Trade sales
E) Product sales

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The Answer of General Mills is planning a sales promotion to stimulate wholesalers and retailers to carry a new line of cake mixes and to market the mixes aggressively. What type of sales promotion should General Mills use?
A) Consumer sales
B) Pull
C) Push
D) Trade sales
E) Product sales

General Mills Is Planning a Sales Promotion to Stimulate Wholesalers