In preparing for summer sales, Sunsheen Tanning Products is placing in its retail outlets life-size cardboard cutouts of this year's Miss Tan America that attach to existing store displays. The cutout, featuring Miss Tan America in a bikini holding a bottle of lotion, is an example of a(n)
A) deceptive advertising practice.
B) outdoor advertisement.
C) point-of-purchase display.
D) trade sales promotion method.
E) in-store demonstration.

Question

Quizplus · Accepted Answer

The life-size cardboard cutout attached to store displays is an example of a point-of-purchase display, which is a marketing tactic aimed at influencing a customer's purchasing decision at the point of sale.

In Preparing for Summer Sales, Sunsheen Tanning Products Is Placing