Blackwelder Co. calls a meeting to announce to the media that it is hiring a new CEO and changing the company name to Natural Basics. The company will distribute additional materials at this meeting, which is called a
A) news release.
B) press conference.
C) publicity affair.
D) promotional campaign.
E) media exclusive.

Question

Quizplus · Accepted Answer

A press conference is a gathering of journalists and media representatives called by an organization or agency to issue an official statement or make an announcement. The Blackwelder Co. is announcing a significant change in its business, and they are distributing additional materials, making it a more suitable event for a press conference than a news release or a publicity affair. A promotional campaign is a series of activities designed to promote a product or service over an extended period, and a media exclusive is a story or report reserved for exclusive publication or broadcasting by one particular news organization, which is not relevant to this scenario.