Karolina has been working in integrated marketing communications for High Flying Kites Company.She is very conscious of how much money her employer has to spend and would like to reach potential customers using the most precise method of targeting individuals who would be interested in the company's products.Which of the following would be the best communications method for achieving her goals?
A) Database marketing
B) Mass media
C) Special-interest magazines
D) Podcasts

Question

Quizplus · Accepted Answer

Database marketing involves using customer information to create targeted messages and offers, making it the most precise method of reaching potential customers. It allows Karolina to segment customers based on various factors such as demographic, buying behavior, and interests, and then tailor messages and offers specifically to them. This method can significantly help to optimize marketing budgets and generate the most effective results.

Karolina Has Been Working in Integrated Marketing Communications for High