Shifting revenues earned from customers inside a real Sears department store to revenues earned from those same customers online increases a firm's total sales revenues.

Question

Quizplus · Accepted Answer

Shifting revenues from in-store to online does not increase total sales; it merely changes the channel through which the sales are made. Total sales remain the same unless new customers or additional purchases are made.

Shifting Revenues Earned from Customers Inside a Real Sears Department