Annie browses for clothing at Forever 21's website,but goes to a Forever 21 store to try on and purchase the clothing.This demonstrates what aspect of e-business?
A) A firm's website may lead to increased sales in its physical stores.
B) Comparison shopping is easy and quick on the Internet.
C) A website always provides a revenue stream for a company.
D) An e-business provides very little benefit to a company's existing operations.
E) Internet sales take away from a company's traditional sales.

Question

Quizplus · Accepted Answer

Annie's behavior demonstrates the concept of a firm's website leading to increased sales in its physical stores. This is often referred to as "omnichannel retailing," where customers can interact with a company through multiple channels (such as a website and physical store) and have a seamless experience.

Annie Browses for Clothing at Forever 21's Website,but Goes to a Forever