Hillary Nettles works for a marketing and advertising firm.She must choose one ad piece from a number of potential ad pieces.To ensure that she makes the right decision,she should
A) put a brief description of each ad piece in a hat and draw one.
B) ignore any feedback that she gets from coworkers and consumers and make the decision herself.
C) gather information from coworkers and consumers on their reaction to the different ad pieces.
D) let her supervisor choose the ad piece.
E) discard all ad pieces and develop a new advertising campaign.

Question

Quizplus · Accepted Answer

Gathering information from coworkers and consumers on their reactions to the different ad pieces can provide valuable insight and feedback which can ultimately lead to a more successful and effective ad campaign. Making the decision completely on her own or relying solely on chance (Option A) may not take into account important factors such as consumer preferences or market trends. Ignoring feedback (Option B) can lead to poor decision-making and a lack of understanding for the target audience. Letting her supervisor choose (Option D) may not take into account Hillary's own expertise and understanding of the campaign. Discarding all ad pieces and starting from scratch (Option E) may not be necessary and could lead to wasted time and resources.

Hillary Nettles Works for a Marketing and Advertising Firm