In many experimental contexts,households exhibit ___________,or a tendency to value goods and services ________ when asked to give them up (e.g.when asked to sell them)than when offered an opportunity to acquire them (e.g.through purchase).?

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Loss aversion refers to the tendency of households to feel a stronger negative emotional impact from losses than positive emotional impact from gains. In this context, households may be more hesitant to give up goods or services they already possess (and experience a loss) than they would be to acquire those same goods or services (and experience a gain).

In Many Experimental Contexts,households Exhibit ___________,Or a Tendency to Value