Some marketers of health inputs believe that health input use decisions are subject to a sunk cost effect,which renders households ________ to use a health input if they have paid ______ to acquire it.?

Question

Quizplus · Accepted Answer

The sunk cost effect suggests that individuals are more likely to use something if they have invested more in it, as they want to 'get their money's worth,' making option A correct.

Some Marketers of Health Inputs Believe That Health Input Use