New media,including all digital and social media,have impacted sports primarily by

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New media has transformed the way sports are produced and consumed, by creating new platforms for athletes, fans, and organizations to interact and share content. This has altered the relationships between these groups, as well as between sports and the broader culture. Examples of these changes include the rise of athlete-led media companies, the growth of online fan communities, and the increased emphasis on social media engagement by sports organizations. However, new media has not necessarily eliminated newspaper sports sections or undermined the commercial value of spectator sports. While these industries have faced challenges in the digital age, they continue to play significant roles in sports media and business. Additionally, while new media has opened up opportunities for more women and children to become fans of sports, it has not necessarily recruited them. Rather, it has provided them with more choices and ways to engage with sports on their own terms.

New Media,including All Digital and Social Media,have Impacted Sports Primarily