The marriage of sports and the media is held together by vast amounts of corporate money and the desire of corporate executives to

Question

Quizplus · Accepted Answer

Corporate money fuels the sports and media industry and corporate executives seek to create a global audience of eager consumers through their sponsorship and advertising. The focus is on increasing profits and market share, rather than shaping political policy, developing relationships with individual athletes, or becoming leaders in sport organizations.

The Marriage of Sports and the Media Is Held Together