By including ethical statements in a firm's mission statement, marketers have the opportunity to introduce ethics during the stage of:

Question

Quizplus · Accepted Answer

Including ethical statements in a firm's mission statement is part of the planning process where a company sets its goals, objectives, and action plans. By including ethical statements, a company is outlining its commitment to ethical practices before any marketing strategies are implemented. This helps to ensure that ethical considerations are incorporated into every stage of marketing, from product development to promotions.

By Including Ethical Statements in a Firm's Mission Statement, Marketers