During which phase of the strategic marketing plan would a firm address whether its employees have acted ethically in accordance with the firm's ethical values?

Question

Quizplus · Accepted Answer

The phase of the strategic marketing plan during which a firm would address whether its employees have acted ethically in accordance with the firm's ethical values is the control phase, which involves monitoring and evaluating the results of the marketing plan and making adjustments as necessary. This includes assessing whether the employees have acted in adherence with the ethical guidelines set by the firm.

During Which Phase of the Strategic Marketing Plan Would a Firm