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In a Meeting with the Development Team, the Brand Manager

Question 65

Multiple Choice

In a meeting with the development team, the brand manager of TalkEasy Mobiles Inc. discovers a major design flaw in the company's latest offering, a solar cellphone. The manager weighs the cost of recalling thousands of phones against the cost of potential lawsuits against the firm.
-When the manager weighs the cost of recalling the phones against the cost of potential lawsuits, he is:


A) being innately corrupt.
B) taking voluntary actions to address the ethical, social, and environmental impacts of its business operations.
C) choosing between conflicting outcomes.
D) passing competitor advantage to a competing firm.
E) proving he barely understands the consequences of unethical actions.

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