The practice of firms offering standardized products globally and changing promotional campaigns geared to regional markets is referred to as:

Question

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The practice described is glocalization, which involves tailoring promotional campaigns to specific regional markets while still offering a standardized product globally. Purchasing power parity refers to the concept of equalizing prices across different currencies. Dumping refers to the practice of selling products at prices lower than the cost of production. Individualism is a cultural value that prioritizes individual freedom and autonomy. Contract manufacturing is a business model in which a firm outsources production to another company.

The Practice of Firms Offering Standardized Products Globally and Changing