Joe really wants to buy a luxury car for himself and he can afford it.He knows that his family's perception of luxury cars is "waste of money".He ends up buying a Honda CRV, which is considered as a good utilitarian car.Which dimension of Hofstede's framework is likely to influence Joe's decision?

Question

Quizplus · Accepted Answer

Joe's decision is influenced by the Individualism dimension of Hofstede's framework, as it reflects the degree to which individuals in a society are integrated into groups. In societies with high individualism, people are expected to take care of only themselves and their immediate families. Joe's decision to prioritize his family's perception over his personal desire for a luxury car suggests a consideration of his family's views and a collective approach, which is a characteristic of societies with lower individualism scores. However, it's important to note that this decision could also be influenced by other factors not explicitly covered by the options provided.

Joe Really Wants to Buy a Luxury Car for Himself