A shoe manufacturing company in Canada wants to pursue global marketing.As part of its globalization, it decides to diversify its products and add leather bags, belts, and other accessories to its product list while entering the local markets in Brazil.Since it has no experience with these new products and little knowledge of local markets, it forms a contract with a local firm in Brazil to produce its products by providing resources and technology to the firm.This is an example of:

Question

Quizplus · Accepted Answer

This is an example of a joint venture, where the Canadian company collaborates with a local firm in Brazil to produce and market its products, sharing resources and technology.

A Shoe Manufacturing Company in Canada Wants to Pursue Global