Which of the following metrics or measures is used to determine the amount of traffic using a site?
A)Hits
B)Bounce rate
C)Click paths
D)Conversion rates
E)Keyword analysis

Question

Quizplus · Accepted Answer

Hits represent the number of requests made to a server for a specific file. In the context of website traffic, hits are often used as a measure of the amount of traffic using a site. However, hits do not provide a reliable measure of the actual number of visitors to a website as one visitor may trigger multiple hits. Therefore, other metrics such as unique visitors and pageviews may also be used in conjunction with hits to get a more comprehensive picture of website traffic.

Which of the Following Metrics or Measures Is Used to Determine