The extent of control advertisers enjoy is high in earned media.

Name: The extent of control advertisers enjoy is high in earned media.
Brand: Quizplus
Rating: 4.8 (55 reviews)

Question

Quizplus · Accepted Answer

Earned media refers to publicity gained through promotional efforts, not paid for or owned by the advertiser. As such, advertisers have limited control over earned media, as it is primarily influenced by the opinions and actions of third-party sources such as journalists, bloggers, and social media users.

The Extent of Control Advertisers Enjoy Is High in Earned