Even the greatest analysis has little use if firms fail to implement what they have learned from analyzing their social and mobile media activity.

Question

Quizplus · Accepted Answer

This statement is true. Analyzing social and mobile media activity is important, but unless the insights gained from that analysis are actually put into practice by firms, the analysis has little value. Implementation is key to seeing real results from social and mobile media analysis.

Even the Greatest Analysis Has Little Use If Firms Fail