A customer refers to Windows, a product from Microsoft, when asked about an operating system.This sort of customer association primarily relates to the:
A)interest stage of the AIDA model.
B)action stage of the AIDA model.
C)desire stage of the AIDA model.
D)decision stage of the AIDA model.
E)attention stage of the AIDA model.

Question

Quizplus · Accepted Answer

The AIDA model stands for Attention, Interest, Desire, Action. When a customer immediately thinks of Windows in relation to operating systems, it indicates that Microsoft has successfully captured the customer's attention, which is the first stage of the AIDA model.

A Customer Refers to Windows, a Product from Microsoft, When