What is the ultimate goal of any marketing communication?

Question

Quizplus · Accepted Answer

The ultimate goal of any marketing communication is to drive customer action, such as making a purchase, signing up for a service, or visiting a website. While customer attention, interest, and desire are important steps in the process, the end goal is always to encourage the customer to take some kind of action. Purchase intention is also important, but it is still just a step towards the ultimate goal of driving action.

What Is the Ultimate Goal of Any Marketing Communication