Which of the following terms can be most accurately defined as the application of marketing principles to a public issue to bring about attitudinal and behavioural change among the general public or a specific population segment?
A)Institutional announcements
B)Operational marketing
C)Social marketing
D)Process marketing
E)Product-focused announcements

Question

Quizplus · Accepted Answer

Social marketing is defined as the application of marketing principles and techniques to influence a target audience to voluntarily accept, reject, modify, or abandon a behavior for the benefit of individuals, groups, or society as a whole. It aims to bring about attitudinal and behavioral change among the general public or a specific population segment related to a public issue such as health, environment, education, or social problems. Therefore, choice C is the most accurate definition for this term among the given options.

Which of the Following Terms Can Be Most Accurately Defined