Which of the following is a feature of POP (point-of-purchase)displays?
A)They reduce brand trial.
B)They encourage higher consumption.
C)They provide in-store support.
D)They are effective as they are usually easy to get a good location in the stores.
E)They minimize brand switching among existing consumers.

Question

Quizplus · Accepted Answer

POP displays provide in-store support by reminding consumers of the brand and its benefits, and by making it easier for them to find and purchase the product.

Which of the Following Is a Feature of POP (Point-Of-Purchase)displays