A company decides to give some product units to its target market for free.Which of the following is most likely to be the objective of this initiative?
A) Increasing the switching costs associated with the product
B) Empathizing with the problems and issues faced by customers
C) Building a channel for communicating with customers
D) Promoting brand trial of the product
E) Signaling that the product is of high quality by improving its tangibles
Correct Answer:
Verified
Q93: Top-of-mind awareness occurs when consumers recognize a
Q94: In the context of relationship selling, which
Q95: A new brand attempts to create awareness
Q96: FrostyFine Corp. is a leading retail
Q97: Thomas Pizza Corp.specifies discounts on specific items
Q99: Albesco Electricals Inc. owns the most
Q100: A customer was delighted by the performance
Q101: Explain the use of coupons in promotion
Q102: A sales promotion advertisement created by a
Q103: Closing the sale refers to the termination
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents