A display located at the checkout counter of a textile showroom is an example of a point-of-purchase display.

Question

Quizplus · Accepted Answer

A point-of-purchase (POP) display is a marketing strategy used by retailers to attract customers and enhance their shopping experience. It is placed near the cash register or checkout counter to encourage impulse buying. Therefore, a display located at the checkout counter of a textile showroom is an example of a point-of-purchase display.

A Display Located at the Checkout Counter of a Textile