Which of the following is NOT true about integrated marketing communications (IMC) ?
A) The goal is to make sure all advertising campaigns send the same message
B) Enhances the value story by offering a clear and consistent message
C) It has three components: the consumer, the channels, and the evaluation of the results
D) Unifying the company messages is in heart of IMC
E) Represents the promotion dimension of marketing mix
Correct Answer:
Verified
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