Blade and Co

Blade and Co. manufactures dirt bikes and is launching a new bike in the market. It uses a champion dirt bike rider to endorse the new bike. It pays a substantial fee to a broadcasting channel to air the endorsement. The endorsement features the benefits of the bike, which include its mileage, durability, and sturdiness, as well as the smoothness of its engine. The endorsement uses the dirt bike rider to convey a sense of adventure, ruggedness, and unbridled freedom.
-Blade and Co.uses a champion dirt bike rider to endorse the new bike and pays to have a broadcasting channel air the endorsement.This is an example of:

A) weblog.
B) cause-related marketing.
C) advertising.
D) event sponsorship.
E) personal selling.