Blade and Co. manufactures dirt bikes and is launching a new bike in the market. It uses a champion dirt bike rider to endorse the new bike. It pays a substantial fee to a broadcasting channel to air the endorsement. The endorsement features the benefits of the bike, which include its mileage, durability, and sturdiness, as well as the smoothness of its engine. The endorsement uses the dirt bike rider to convey a sense of adventure, ruggedness, and unbridled freedom.
-Blade and Co.uses a champion dirt bike rider to endorse its new bike to convey a sense of adventure, ruggedness, and unbridled freedom.This is an example of:

Question

Quizplus · Accepted Answer

The use of the dirt bike rider to convey a sense of adventure, ruggedness, and freedom is an attempt to connect with the emotions of the audience, making it an emotional appeal.