A good IMC strategy requires companies to send the same message to the customers regardless of the medium and traits of the receiver.

Name: A good IMC strategy requires companies to send the same message to the customers regardless of the medium and traits of the receiver.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

A good Integrated Marketing Communications (IMC) strategy tailors messages to fit the specific medium and the traits of the receiver to ensure the communication is effective and resonates with the audience.

A Good IMC Strategy Requires Companies to Send the Same