Peach Inc., a retailer of food products, promotes olive oil packaged with its own brand name.Customers find the olive oil sold at Peach cost-effective and of good quality and continue to make repeat purchases since it cannot be found at other retailers.Which of the following elements of the marketing mix is being used by the retailer in this scenario?

Question

Quizplus · Accepted Answer

The scenario describes Peach Inc. using its own brand name for olive oil, indicating a focus on the 'Product' element of the marketing mix, as it involves branding and product differentiation.

Peach Inc, a Retailer of Food Products, Promotes Olive Oil Packaged