Which one of the following statements is NOT true about distribution channels:
A)Distribution channel is part of the overall supply chain.
B)Wholesalers and retailers are potential intermediaries in distribution channels.
C)Ownership transfer of goods are required in a distribution channel.
D)Distribution channels add value for customers
E)Distribution strategy is independent of other marketing elements.

Question

Quizplus · Accepted Answer

Distribution strategy is not independent of other marketing elements as it should align with other marketing strategies such as product, pricing, and promotion to achieve overall marketing objectives.

Which One of the Following Statements Is NOT True About