Electrode is a manufacturer of commercial washing machines.The firm uses personal selling to sell its products to various channel members who then distribute the product to consumers.What type of strategy is the firm using?

Question

Quizplus · Accepted Answer

The firm is using a push distribution strategy, which involves personal selling to channel members who then distribute the product to consumers. This is a common approach in business-to-business marketing, where companies use personal selling to convince wholesalers, retailers, and other intermediaries to carry and promote their products.

Electrode Is a Manufacturer of Commercial Washing Machines