Sodo Cola is a leading manufacturer of soda.The firm believes in making the products visible and continually attempts to place its products in as many outlets as possible.In the context of distribution intensity, what type of distribution strategy is the firm using?

Question

Quizplus · Accepted Answer

The firm is using an intensive distribution strategy as it attempts to place its products in as many outlets as possible. This indicates a high degree of distribution intensity and coverage.

Sodo Cola Is a Leading Manufacturer of Soda