Conflicts in a distribution channel are generally more pronounced when:
A)the industry in which the channel exists is a monopoly.
B)a company relies on other channel members.
C)the channel members are independent entities.
D)a company is using a direct distribution strategy.
E)the channel members share common goals.

Question

Quizplus · Accepted Answer

Conflicts in distribution channels are more pronounced when the channel members are independent entities because their goals, strategies, and operations may not always align, leading to disagreements and conflicts over priorities, practices, and profits.

Conflicts in a Distribution Channel Are Generally More Pronounced When