RFX Cycles is a manufacturer of bicycles.The firm is the only manufacturer of cycles in the country and controls and imposes terms on all its supply chain partners although it has no legal obligations.This is an example of a(n)_____ vertical marketing system.

Question

Quizplus · Accepted Answer

This is an example of an administered vertical marketing system since RFX Cycles maintains control over its supply chain partners without any contractual obligations.

RFX Cycles Is a Manufacturer of Bicycles